What is digital marketing?

Question

I am BBA student and considering my options after my course is completed. I am unaware of digital marketing, what is it, what’s the use of it and why companies need it?

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Anonymous 5 years 1 Answer 554 views 0

Answer ( 1 )

  1. kytguide
    0

    Digital marketing is a way of marketing in which digital channels such as Search Engines, Social Media Platforms, PPC, email, SMS, WhatsApp, etc. play a major role. Or it can be said, its just another way to marketing done via digital channels. Digital Marketing to incorporates all the concepts of traditional marketing whether we refer to the marketing mix model, strategizing, planning, budgeting, execution, etc. Considering various key inherent properties of digital marketing such as better control, real-time analytics, wider reach, low cost, better visibility, better targetting, ease of adjustments make it a starting point to test your product/service or in fact the only way of marketing for most of the businesses. To be a good digital marketer, one should have good business acumen, deep understanding of the product at hand, competition, customer, well versed with technological paradigms such as SEO, SMM, Graphic Designing, Content Writing, Ad. management, analytical tools, etc. to manage or execute various digital marketing strategies. Digital Marketing is bound to grow leaps and bounds, however, the only threat is of the monopoly of a few major advertisers such as Google and Facebook and over-dependency of businesses for acquiring customers and generating revenue. It’s a highly creative job that requires one to be opportunistic and be on the toes to grab a chunk of the pie.

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